1. Iikhonsepthi ezingundoqo kunye nezimvo zophuhliso lweshishini
Njengophawu lwelori yaseTshayina enoxanduva, i-CHENGLONG ayiqinisi nje umgangatho wayo kuphela, kodwa ikwaxhasa ulangazelelo lwayo lwantlandlolo kunye nothumo, isoloko ibeka iimfuno zabathengi kuqala, kwaye yenze uhambo ngalunye lube lolonwabela kubasebenzisi bayo. Ukubambelela kwixabiso lebrand "yendawo ekrelekrele, ukonwabela into oyifunayo", i-CHENGLONG ithatha ukuqamba izinto ezintsha njengesiseko seshishini layo kwaye idibanisa itekhnoloji yokwenziwa kweemoto. Sebenzisa iingenelo ezingundoqo ezifana nokuguquguquka okubanzi, indawo enkulu, ukuguquguquka, kunye nokuhamba okugudileyo kuzo zonke iindawo ukuhlangabezana neemfuno zokuhamba ekhaya kunye norhwebo kuzo zonke iimeko; Ukusebenzisa iimoto njengomthwali wokudibanisa umsebenzi, usapho, ulwamkelo lweshishini, kunye nobomi bentlalontle, ukufezekisa inguqu ekhululekileyo, evulekileyo, kunye nenengqondo yezothutho. Kwangaxeshanye, i-CHENGLONG iqwalasela iimfuno zabasebenzisi kwaye yakha inkqubo yenkonzo ebanzi kunye "namava omsebenzisi" njengeyona nto iphambili ngokhuseleko lwexabiso eliphezulu lemoto, ubukrelekrele obuphezulu ekunxibelelaneni kwezithuthi, kunye neenkonzo ezichanekileyo ezichanekileyo, ukubonelela abathengi ngendlela entsha. zobomi kunye nezisombululo zokuhamba ezicingayo nezitofotofo.
- CENGLONG UmoyaUkuzithemba, ukuziphucula, ukugqwesa, ukusungula izinto ezintsha, umanyano, kunye nokulunga kwelizwe kunye nabantu.
- Ifilosofi engundoqoUkuphuculwa okuqhubekayo, ukudala ukugqwesa, ukusungula izinto ezintsha, ukuthembela kwisikali esikhulu, umgangatho owomeleleyo, ukubekwa phambili, kunye nomthengi kuqala.
2. Ifikelela kangakanani na injongo yomsebenzi wophuhliso lweshishini (kwisithuba seminyaka emi-5).
Umbono weBrand
Customer-centric.
Brand Mission
Ubuchwephesha obukhulu bukhokelela kwindlela yophuhliso lweshishini lohlaza.
Ixabiso leBrand
Itekhnoloji, esebenzayo, ethembekileyo.
Isilogeni seBrand
Ukwakha i-CHENGLONG engapheliyo, ukuvuselela ii-brand zezithuthi ezizimeleyo zaseTshayina.