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Light Truck

Corporate Culture Display

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Corporate Culture Display

1. Core concepts and ideas for enterprise development

As a responsible Chinese truck brand, CHENGLONG not only solidifies its quality, but also upholds its original aspiration and mission, always putting consumer needs first, and making every trip enjoyable for its users. Adhering to the brand value of "smart space, enjoying what you want", CHENGLONG regards innovation as the foundation of its enterprise and integrates cutting-edge car manufacturing technology. Utilize core advantages such as wide adaptability, large space, versatility, and smooth transportation in all fields to meet the needs of home and commercial travel in all scenarios; Using cars as a carrier to connect work, family, business reception, and social life, achieving a relaxed, open, and intelligent transportation transformation. At the same time, CHENGLONG considers users' needs and builds a comprehensive service system with "user experience" as the core through high-value vehicle security, high intelligence in vehicle connectivity, and high-precision personalized services, providing consumers with a new way of life and thoughtful and comfortable travel solutions.

Culture
  • CHENGLONG Spirit
    Self reliance, self-improvement, excellence, innovation, unity, and virtue for the country and the people.
  • Core Philosophy
    Continuous improvement, excellence creation, innovation, relying on large scale, strong quality, priority, and customer first

2. To what extent does the task goal of enterprise development (within 5 years) reach

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3. To what extent does the vision goal of enterprise development (within 10 years) reach

In the future, CHENGLONG will continue to adhere to the development strategy of "quality oriented and brand oriented", base itself on quality, adhere to the positive research and development model, continuously enrich future product functions, and fully realize the brand vision of "a leader in professional travel services close to users". With more open and flexible spaces, more intelligent interactions, and a more perfect human vehicle life, we assist every wind traveler in "governing the world and the future with intelligence".
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Brand Vision

Customer-centric.

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Brand Mission

Great craftsmanship leads the way in green logistics industry development.

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Brand Value

Technological, efficient, trustworthy.

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Brand Slogan

Building a timeless CHENGLONG, revitalizing Chinese independent commercial vehicle brands.